Small producers are Max's passion, in fact he has always dedicated time to go and meet them in order to discover all the stories that are hidden behind the labels. The most important patrimony that a territory has is based on micro-economy where there are many small producers who, thanks to the fruit of their work, create their own masterpieces, which very often have difficulties to be represented in an increasingly competitive market.
Max thanks to his research has become an ambassador of small realities and with great enthusiasm and energy tries to spread the word contained in their bottles.